It’s real easy to fall into the trappings of trying to name/brand/label the work that we are doing. How many hours have I spent thinking of the perfect name, ideal domain name, catchy tag-line vs the actual hard work of doing something meaningful/productive?

I don’t think Jesus spent even a minute on marketing the work he was doing. He simply did it. Did Mother Theresa or Ghandi invest in marketing? I doubt it.

Maybe the best form of marketing is the natural overflow of stories that come from the actual work itself. It’s a by product of the work.

(This is my stream of consciousness at 2 AM)